The holidays can be a fantastic opportunity for service providers to bring in new clients. It gives service providers a perfect excuse to offer a limited time discount, without seeming to devalue their services. It allows you to create urgency for people to sign up.
Here are a few ideas you can use for holiday sales.
==> Bring a Friend Deal
You can give a special deal to anyone who brings in a friend. This is a fantastic way to grow your network.
The best way to do this is to offer a discount to people’s friends, just for the holidays. For example, let your clients know that if they bring their friends in, their friends could get a 20% discount on the first 3 months of service.
You could also offer a discount to any client who refers a friend.
==> Offer a Lifetime Discount
One way to really take advantage of the holiday limited time offer is to offer a lifetime discount.
For example, let’s say the rate for your services is $1,000 a month. You can create a special deal so anyone who signs up for your service gets a 15% discount, or $150 a month, for the duration of their contract with you.
This creates an incredible sense of urgency and creates a sense that people are really getting a great deal. People who plan to work with you at any time in the future are likely to sign up now, just to lock in the discounted price.
==> Give Something Away For Free
Another sale idea is to give something away for free to anyone who buys during the holiday.
For example, let’s say you’re a graphic designer. You could offer someone a free set of web banners if they order a full website from you during the holidays.
If you’re a consultant, you could offer a free session for anyone who signs up for at least a month of consulting.
==> Buy Two Get One Free
The key to offering a good sale is to offer enough of a discount to covet buyers, but not so much of a discount that you end up with clients who can’t actually afford your full-priced services.
Offering a buy two get one free deal is a great way to screen for this. If they can afford to buy two, they’re going to be fantastic customers. But getting a free order as well is enticing enough for even the most frugal customers.
These are some of the different ways you can do a holiday sale as a service provider. Again, the goal is to create urgency and give a discount, without seeming to devalue your services. The holiday season is the perfect opportunity to do this.